AU Small Finance Bank

Small Finance Bank Sector

“Chalo Aage Badhein”

AU Small Finance Bank, established in 2017 and headquartered in Jaipur, Rajasthan, is one of India's largest and most successful small finance banks, evolved from AU Financiers, an NBFC with over two decades of experience in vehicle and MSME financing. AU SFB is uniquely positioned as a bank that has successfully transitioned from serving underbanked rural and semi-urban populations to offering a comprehensive suite of banking products for retail, MSME, and HNI customers. The bank's product portfolio spans savings accounts, current accounts, fixed deposits with some of the best rates in the industry, vehicle loans, home loans, personal loans, MSME loans, gold loans, and credit cards. AU SFB is known for its innovative video banking platform — AU 0101 — which allows customers to conduct banking transactions via video call, a first-of-its-kind service in India. With over 1,000 touchpoints including branches, banking outlets, and representative offices, AU SFB has a strong presence across Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, and other states. Its mobile banking app is consistently rated among the best in the industry. DICGC insured, RBI regulated, and listed on BSE and NSE, AU SFB is a CRISIL-rated institution known for its transparent practices, robust asset quality, and customer-first philosophy. AU SFB is transforming banking access for millions of Indians who were previously underserved by traditional financial institutions.